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CONTENTS

Overview

Highlights

Context

The Problem

Research

M1: Global Search

M2: Campaign

Address Challenges

Impact

CONTENTS

Overview

Highlights

Context

The Problem

Research

M1: Global Search

M2: Campaign

Address Challenges

Impact

Elevating Creator Economy with

Campaign Execution Platform

Building SaaS For CreatorX - July 2022

Elevating Creator Economy with

Campaign Execution Platform

Building SaaS For CreatorX - July 2022

Elevating Creator Economy with

Campaign Execution Platform

Building SaaS For CreatorX - July 2022

Elevating Creator Economy with

Campaign Execution Platform

Building SaaS For CreatorX - July 2022

My Role

Sole Product Designer

— Product Design & Market Research

Sole Product Designer

— Product Design & Market Research

Team

Vinay Mehta — CEO

Vinay Mehta — CEO

Shubham Jain — P.M

Shubham Jain — P.M

Vandan Gohil — Product Designer

Vandan Gohil — Product Designer

Dipesh Jaiswal — Lead Developer

Dipesh Jaiswal — Lead Developer

Ashish Patel — Developer

Ashish Patel — Developer

Timeline & Status

3 Months,

3 Months,

View Live Product

View Live Product

Overview

CreatorX offers campaign execution, management, and performance analysis tool for creators and brands.

Campaign Processes relies heavily on multiple external applications, creating data fragmentation. Second, the execution process is excessively time-consuming, limiting agility in a fast-paced marketing environment.

I led the web experience design, to address this problem. I also played a pivotal role in developing the MVP and achieving the product-market fit.

HIGHLIGHTS

A platform which tackles workflows, Delivers campaigns up to 20% faster and reduces campaign timelines for brands and creators.

0.1

Campaign Execution Dashboard

0.2

Global Search Feature (To Discover Creators)

0.3

Visual Elements of Campaign Execution

0.4

Responsive Version of SaaS ( Most Vital Part )

HIGHLIGHTS

A platform which tackles workflows, Delivers campaigns up to 20% faster and reduces campaign timelines for brands and creators.

0.1

Campaign Execution Dashboard

0.2

Global Search Feature (To Discover Creators)

0.3

Visual Elements of Campaign Execution

0.4

Responsive Version of SaaS ( Most Vital Part )

HIGHLIGHTS

A platform which tackles workflows, Delivers campaigns up to 20% faster and reduces campaign timelines for brands and creators.

0.1

Campaign Execution Dashboard

0.2

Global Search Feature (To Discover Creators)

0.3

Visual Elements of Campaign Execution

0.4

Responsive Version of SaaS ( Most Vital Part )

CONTEXT

An opportunity to improvise the ad-campaign experience of brands and creators

An opportunity to improvise the ad-campaign experience of brands and creators

An opportunity to improvise the ad-campaign experience of brands and creators

An opportunity to improvise the ad-campaign experience of brands and creators

Contributing to influencer marketing

At present, brands have to collaborate manually for campaigns on messaging apps. This eats valuable time due to the need for manual communication.

1.0

Current flow of how campaigns are executed

THE PROBLEM

Eliminating the barriers to SMOOOOTH Campaigns

Eliminating the barriers to SMOOOOTH Campaigns

Eliminating the barriers to SMOOOOTH Campaigns

Eliminating the barriers to SMOOOOTH Campaigns

What are those barriers?

The primary communication with creators is depended on third party apps

The primary communication with creators is depended on third party apps

Brands find it time consuming to find perfect creators for their ad-campaigns

Brands find it time consuming to find perfect creators for their ad-campaigns

The performance of every creator is difficult to track manually

The performance of every creator is difficult to track manually

THE REAL CHALLENGE

Design a responsive SaaS platform tailored to

the needs of our primary audience, content creators.

P.S: Will be messy with inputs from P.M, Brand Reps, and Creators

THE REAL CHALLENGE

Design a responsive SaaS platform tailored to the needs of our primary audience, content creators.

P.S: Will be messy with inputs from P.M, Brand Reps, and Creators

THE REAL CHALLENGE

Design a responsive SaaS platform tailored to

the needs of our primary audience, content creators.

P.S: Will be messy with inputs from P.M, Brand Reps, and Creators

RESEARCH

Doing just enough research!

Doing just enough research!

Doing just enough research!

Doing just enough research!

1: Making it widely accessible.

1: Making it widely accessible

1: Making it widely accessible

1: Making it widely accessible

A research workshop informed me that in order for CreatorX's vision to succeed, we had to broaden the scope of our user base amongst creators.

2.0

Crucial Insight from Research

2: The most practical approach.

2: The most practical approach

2: The most practical approach

2: The most practical approach

It was critical to identify the optimal MVP delivery approach that would easily integrate with our standard development lifecycle, particularly given the tight deadline.

2.1

Choosing the Right Approach

3: Solving the critical flow

After analyzing user behaviors, I designed a workflow that simplifies campaign management. This flow saves 40-60% time in managing campaign.

2.3

Mapping out the vital workflow

DESIGN DECISION

A feature within SaaS to allow brands save 40%

of time in discovering creators for campaigns

DESIGN DECISION

A feature within SaaS to allow brands save 40% of

time in discovering creators for campaigns.

DESIGN DECISION

A feature within SaaS to allow brands save 40% of

time in discovering creators for campaigns.

M1: GLOBAL SEARCH

How effectively can brands search for creators?

How effectively can brands search for creators?

How effectively can brands search for creators?

How effectively can brands search for creators?

Global Search — A creator catalogue

This tool allows brands to discover creators through customizable filters.

3.0

Global Search UI

Brands can apply filters, select the creators and export them directly to the list of creators in campaigns. Reducing avg. time consumption by 30-40%.

The KPI — Advanced Filters

After understanding the needs of brands, we spent majority of time researching about the filters to include.

3.1

Advanced Filters

Simplifying Complex Info

Simplifying Complex Info

Creators have variety of categories, we had to make every possibility count.

Creators have variety of categories, we had to make every possibility count.

Previous Filters

Previous Filters

Brands often miss out on some filters, providing them previous filters ensures they apply the same filter and save time.

Brands often miss out on some filters, providing them previous filters ensures they apply the same filter and save time.

M2: CAMPAIGN

A visually dynamic campaign experience.

A visually dynamic campaign experience.

A visually dynamic campaign experience.

A visually dynamic campaign experience.

CreatorX — Only solution for seamless campaigns

This platform allows brands and creators to manage campaigns and communications easily

4.0

Campaign Execution Platform

Segment approach to campaigns.

CreatorX's feature is its ability to show users different states of campaigns (campaign status, playground, and guidelines). 

To make the stages easier to interpret, my approach was to treat each state as its own distinct segment.

4.1

4.1

Visual Segments from Dashboard

Visual Segments from Dashboard

1

Campaign Status

Campaign Status

A Progress bar designed to reflect upon the complex status of campaign.

A Progress bar designed to reflect upon the complex status of campaign.

2

Playground (Script, Video, Live, Insight)

Playground (Script, Video, Live, Insight)

It refers to the module where creators take action. i.e planning and writing scripts, recording videos, submitting live, and finally extracting insights.

It refers to the module where creators take action. i.e planning and writing scripts, recording videos, submitting live, and finally extracting insights.

4.2

4.2

Campaign Status Bar

Campaign Status Bar

4.3

4.3

Visual Elements from Dashboard

Visual Elements from Dashboard

3

Campaign Details

Campaign Details

Encompasses of Campaign & product details.

Encompasses of Campaign & product details.

4

Key Points

Key Points

Brands provide set of guidelines and key points that creators need to follow while crafting deliverables.

Brands provide set of guidelines and key points that creators need to follow while crafting deliverables.

5

Feedbacks on Script / Video

Feedbacks on Script / Video

Brands leave feedbacks once creator submits the script/video.

Brands leave feedbacks once creator submits the script/video.

ADDRESS CHALLENGES

Operation: Seksy — Makin it responsive

Operation: Seksy — Makin it responsive

After A/B Testing on 16 Mobile Iterations…

After A/B Testing on 16 Mobile Iterations…

Responsive SaaS

After interviewing more than 8 target users and considering insights from managers and founders, We got to a conclusion of prioritizing the segments in responsive version.

5.0

5.0

Responsive Version of SaaS

Responsive Version of SaaS

Prioritized Sections

Prioritized Sections

Reports gave clear direction on which segment gets prioritized more.

Reports gave clear direction on which segment gets prioritized more.

Getting Stakeholder approvals

Getting Stakeholder approvals

Design sufficiently catered the Target users, Managers, and Stakeholders.

Design sufficiently catered the Target users, Managers, and Stakeholders.

IMPACT

Let's talk Impact!

Let's talk Impact!

Let's talk Impact!

Let's talk Impact!

Progress was lookin' awesome!

MVP was presented at an all-hands in mid-September 2022 and was appreciated alot.

Platform now supports over 10k+ creators and 200+ brands for campaign collaborations.

Platform now supports over 10k+ creators and 200+ brands for campaign collaborations.

Platform now supports over 10k+ creators and 200+ brands for campaign collaborations.

Streamlined campaign review process, cutting down brand review time from 4-5 hours to 2 hours.

Streamlined campaign review process, cutting down brand review time from 4-5 hours to 2 hours.

Streamlined campaign review process, cutting down brand review time from 4-5 hours to 2 hours.

Advanced filtering in Global Search slashes traditional search times, saving brands 30-35% of the time they would spend on social media scouting.

Advanced filtering in Global Search slashes traditional search times, saving brands 30-35% of the time they would spend on social media scouting.

Advanced filtering in Global Search slashes traditional search times, saving brands 30-35% of the time they would spend on social media scouting.

Reduced 40% dependency on external platforms, centralizing campaign management.

Reduced 40% dependency on external platforms, centralizing campaign management.

Reduced 40% dependency on external platforms, centralizing campaign management.

What did I learn?

Considering my First SaaS Design :')

Considering my First

SaaS Design :')

Considering my First

SaaS Design :')

Talking makes everything clear

Talking makes everything clear

Having conversations with target users, stakeholders brought me alot of insights on how to tackle problems.

Having conversations with target users, stakeholders brought me alot of insights on how to tackle problems.

Cross-functional team should be involved from the start

Cross-functional team should be involved from the start

By integrating content strategy and technical considerations upfront, I ensured the project progressed seamlessly.

By integrating content strategy and technical considerations upfront, I ensured the project progressed seamlessly.

Tight timeline brings out the best

Tight timeline brings out the best

When on Design Sprints, all I aim is that I need to solve a problem and tackle it within tight timeline. This Sharpened my problem solving skills

When on Design Sprints, all I aim is that I need to solve a problem and tackle it within tight timeline. This Sharpened my problem solving skills

MAIN

About

Projects

CONTACT

LinkedIn

Resume

Vandan Gohil

Made with tons of coffees! (No Sugar)